A warning against AI's rise.
In this type-driven animation, I present Neuralink as an organization that can aid humanity’s battle against artificial intelligence.
I use dynamic kinetic typography effects to add tone to the dialogue. In order to create the sound design, I sampled Grimes' So Heavy I Fell Through the Earth and added ambient and distortion effects. Together, the kinetic typography and sound design create an uneasy and urgent feeling. The reveal of the brightly shining Neuralink logo at the end offers a release from the tension.
「 Design Board 」
「 Process 」